✅ UKGC Licensed Only 💰 Real-Money Tested 🔒 SSL Encrypted ⏱ Updated May 8, 2026 👤 18+ Only

Privacy Policy

Last updated: 8 May 2026

Accord Global ("we", "us", or "our") is committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website at accord-global.com, in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Data Controller Information

Accord Global is the data controller for the personal data collected through this website. This means we determine the purposes and means of processing your personal data. If you have any questions about how we handle your data, you can contact us at:

2. What Data We Collect

We collect a limited amount of data in the course of operating this website. We are committed to data minimisation and only collect data that is necessary for the specific purposes described below.

2.1 Information You Provide Directly

When you use our contact form or send us an email, we collect:

  • Your name
  • Your email address
  • The subject and content of your message
  • Any other information you choose to include in your correspondence

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain technical data through cookies and similar technologies, including:

  • Device information: Browser type and version, operating system, screen resolution, and device type (desktop, mobile, tablet)
  • Usage data: Pages visited, time spent on pages, referral source (how you arrived at our site), click patterns, and navigation paths
  • Network data: IP address (anonymised where possible), approximate geographic location (country/region level only), and internet service provider
  • Cookie data: Information stored in cookies and similar tracking technologies (see our Cookie Policy for full details)

2.3 Information from Third-Party Services

We use third-party analytics and affiliate tracking services that may collect data about your interactions with our website. These include Google Analytics and affiliate network tracking pixels. The data collected by these services is described in Sections 6 and 7 below.

3. How We Use Your Data

We use the data we collect for the following purposes:

  • To respond to your enquiries: When you contact us via our contact form or email, we use your name and email address to respond to your message and provide the assistance you requested.
  • To improve our website: We use analytics data to understand how visitors use our site, which pages are most popular, and where we can improve the user experience. This helps us create better content and a more useful platform for UK players.
  • To monitor website performance: Technical data helps us identify and fix errors, optimise page loading speeds, and ensure the website functions correctly across different devices and browsers.
  • To attribute affiliate referrals: When you click an affiliate link to a casino website, tracking cookies help our affiliate partners attribute the referral to Accord Global. This is how we earn the revenue that funds our platform.
  • To ensure website security: We monitor traffic patterns to detect and prevent fraudulent activity, spam, and other security threats to our website and its users.

Under UK GDPR, we must have a lawful basis for processing your personal data. We rely on the following legal bases:

  • Consent (Article 6(1)(a)): For non-essential cookies, including analytics and affiliate tracking cookies. You can manage your cookie preferences at any time. See our Cookie Policy for details.
  • Legitimate interests (Article 6(1)(f)): For website analytics, performance monitoring, and security purposes. Our legitimate interest is to maintain and improve our website, understand our audience, and protect against threats. We have conducted a legitimate interests assessment and concluded that these processing activities do not override your rights and freedoms.
  • Contract performance (Article 6(1)(b)): When you contact us and we respond to your enquiry, we process your data to fulfil our obligation to communicate with you.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies on our website. Cookies are small text files stored on your device that help us provide and improve our services. For a comprehensive explanation of the cookies we use, their purposes, and how to manage them, please refer to our dedicated Cookie Policy.

In summary, we use three categories of cookies:

  • Essential cookies: Required for basic website functionality (no consent needed)
  • Analytics cookies: Help us understand how visitors use our site (consent required)
  • Affiliate tracking cookies: Enable our affiliate partners to attribute referrals (consent required)

6. Third-Party Services

We use the following third-party services that may collect and process your data:

6.1 Google Analytics

We use Google Analytics to collect anonymous usage data about how visitors interact with our website. Google Analytics uses cookies to collect information including pages visited, session duration, referral sources, and approximate geographic location. We have configured Google Analytics with IP anonymisation enabled, meaning your full IP address is never stored by Google.

Google processes this data in accordance with its own Privacy Policy. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

6.2 Affiliate Networks

When you click an affiliate link on our website, our affiliate partners may set cookies on your device to track the referral. These cookies enable the affiliate network to attribute your visit to Accord Global and calculate any commission owed. The data collected typically includes a unique referral identifier, the date and time of your click, and the affiliate link you used. We do not have access to any personal account information you may subsequently provide to the casino operator.

6.3 Content Delivery and Hosting

Our website is hosted on Cloudflare Pages, which may process your IP address and technical data to deliver content and provide security services. Cloudflare's data processing is governed by their own privacy policy.

6.4 Google Fonts

We use Google Fonts to display typography on our website. When you visit a page that uses Google Fonts, your browser may connect to Google's servers to download the font files. Google may log your IP address in connection with this request. For more information, see Google Fonts Privacy.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law:

  • Contact form submissions and email correspondence: Retained for up to 2 years from the date of last communication, after which they are securely deleted unless there is an ongoing reason to retain them (for example, an unresolved complaint).
  • Analytics data: Google Analytics data is retained for 14 months from the date of collection, after which it is automatically deleted by Google.
  • Cookie data: Cookie retention periods vary by type. See our Cookie Policy for specific durations.
  • Server logs: Technical server logs are retained for up to 30 days for security and performance monitoring purposes.

8. Your Rights Under UK GDPR

Under the UK GDPR, you have the following rights regarding your personal data. You can exercise any of these rights by contacting us at [email protected]:

  • Right of access (Article 15): You have the right to request a copy of the personal data we hold about you. We will respond to your request within one month.
  • Right to rectification (Article 16): You have the right to request correction of any inaccurate or incomplete personal data we hold about you.
  • Right to erasure (Article 17): You have the right to request deletion of your personal data where there is no compelling reason for us to continue processing it. This is also known as the "right to be forgotten".
  • Right to restrict processing (Article 18): You have the right to request that we restrict the processing of your personal data in certain circumstances, for example if you contest its accuracy.
  • Right to data portability (Article 20): You have the right to receive the personal data you have provided to us in a structured, commonly used, and machine-readable format, and to transmit it to another controller.
  • Right to object (Article 21): You have the right to object to the processing of your personal data where we are relying on legitimate interests as our legal basis. We will cease processing unless we can demonstrate compelling legitimate grounds.
  • Right to withdraw consent: Where we rely on your consent to process data (for example, analytics cookies), you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

We will respond to all data rights requests within one calendar month. In exceptional circumstances, where requests are particularly complex or numerous, we may extend this period by a further two months, in which case we will notify you of the extension and the reasons for it.

9. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include SSL/TLS encryption for all data transmitted between your browser and our website, secure hosting infrastructure, and access controls that limit who within our team can access personal data.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee its absolute security.

10. International Data Transfers

Some of our third-party service providers (including Google) may transfer your data to countries outside the United Kingdom. Where this occurs, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses approved by the Information Commissioner's Office (ICO) or the service provider's participation in recognised data protection frameworks.

11. Children's Privacy

Accord Global is an 18+ website. We do not knowingly collect, process, or store personal data from individuals under the age of 18. Our content relates to online gambling, which is restricted to adults aged 18 and over in the United Kingdom. If we become aware that we have inadvertently collected personal data from a person under 18, we will take immediate steps to delete that data.

If you are a parent or guardian and believe your child has provided us with personal data, please contact us at [email protected] and we will take prompt action to remove it.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

If we make significant changes that materially affect how we process your personal data, we will make reasonable efforts to notify you, such as by posting a prominent notice on our website.

13. Complaints to the ICO

If you are not satisfied with how we handle your personal data or your data rights request, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection:

  • Website: ico.org.uk/make-a-complaint
  • Telephone: 0303 123 1113
  • Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

We would appreciate the opportunity to address your concerns before you approach the ICO. Please contact us at [email protected] so we can try to resolve the matter directly.

14. Contact Us

If you have any questions about this Privacy Policy, your personal data, or wish to exercise any of your data protection rights, please contact us:

Gambling should be entertaining, not a way to make money. Never bet more than you can afford to lose. If you need help, call the National Gambling Helpline on 0808 8020 133 (free, 24/7).